Marketing Yourself to the Top Business Schools

157 pages. Temps de lecture estimé 1h58min.
Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News & World Report"This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." --"Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business AdministrationThe Importance of Personal Positioning.Market Research.Managing the Details.Tips for the GMAT.Personal Positioning.Diversity and Your Personal Positioning.Writing.The Essays--Common Themes, Examples, and Analysis.Interviews: The Inside Story.Packaging the Product.The Envelope, Please.From the Horse's Mouth: Advice from Top Admissions Directors.Appendices.Index.